113 answers for borrowers the banks overlook.
A lead site for a Non-QM specialist serving foreign nationals, expats, the self-employed and investors, with program pages, calculators, real reviews and forms that feed his CRM.
LivePat VillanoPat Villano, Non-QM mortgage specialist
The job.
His borrowers search for niche loan terms and don't fit standard lending. The site gives them a page for each program, calculators and reviews, plus a short form that sends the lead straight to his CRM.
What we built.
Seven program pages
Foreign national, expat, self-employed, investment and DSCR, super jumbo, non-warrantable condo and bank statement, each with its own short form.
Calculator suite
DSCR, bank statement, asset depletion and fix-and-flip calculators, plus a standard mortgage calculator.
Reviews wall
158 five-star reviews, quoted word for word.
Insights library
113 articles, each linking back to the program it explains.
Leads into GoHighLevel
Every form sends the lead straight into his CRM, with the visitor's original source attached.
Run the investor's numbers.
The same debt-service coverage formula his DSCR calculator uses: the rent divided by the full monthly payment.
Calculators that answer the investor's first question.
DSCR 0.96 The rent falls short of the payment.
The same formula as the calculator on his site. Not a loan offer.
What's wired.
- Search visitors > Program pages
- Meta ads > Program pages
- Program pages > Calculators
- Program pages > GoHighLevel CRM
- Calculators > GoHighLevel CRM
- GoHighLevel CRM > Lead source tags
Tell us what isn't connected.
Send the mess as it is. You'll get a reply from a person within 24 hours.
- 1.You send the planA few lines is plenty. A wired board is even better.
- 2.We talk for 30 minutesAbout the business, before anyone talks about the stack.
- 3.You get a written scopeWhat we would build, in what order, and what it takes.