SwyFox LLCStart a project

A CRM that fits how you sell, connected to everything else.

We build custom CRMs from scratch, and we connect the one you already have to your forms, phones, text messages and AI. Either way, your pipeline stops depending on someone remembering.

Start a project See the work
  • Website forms > Pipeline
  • Phone calls > Pipeline
  • Pipeline > Automation
  • Automation > Instant text
  • Automation > Team task
  • Automation > Dashboard

Every stage has an owner.

A demo pipeline with a lead on it. Advance it and watch ownership move from the website to a rep, a manager and operations. Below it is the calling-hours rule table our own power dialer runs before every call.

  1. New leadWebsite
  2. ContactedRep
  3. AppointmentRep
  4. Proposal sentRep
  5. NegotiatingManager
  6. WonManager
  7. OnboardingOperations
  8. Active clientOperations

Lead 1042 (demo)
A form came in. The source and the page it came from are attached. Website owns this stage.

Clear to dialInside calling hours. Limit of 3 calls in 24 hours in FL.

What we build here.

  • Custom-built CRMs

    Pipelines and record pages built around your stages and your people. LoanLens shows every loan officer which borrowers opened their options, saved one or asked a question.

  • CRM integrations

    Keep the CRM you have and connect it to the rest of your business. Pat Villano's forms feed GoHighLevel, and Reinhardt's lead form, chat and customer portal run on Housecall Pro.

  • Calling and texting

    Power dialing, voicemail drop and follow-up texts inside your workflow, with calling-hour checks that run before every dial.

  • Automation

    A stage change fires the text, creates the task and alerts the right person. Nobody has to remember.

  • AI that waits for approval

    LoanLens drafts borrower explanations with Claude from the computed numbers, and nothing goes out until the loan officer approves it.

  • Lead capture that counts

    ListReno's QR gate turns open-house visitors into named leads in the agent's dashboard, tied to the rooms they liked.

Real builds in this lane.

Pat Villano113 answers for borrowers the banks overlook.LiveReinhardt Heating and AirFifty-two towns, each with its own page.LiveLoanLensOne link shows the borrower every option, side by side.StagedListRenoBuyers drag a slider and see the room renovated three ways.Live

Good questions.

Should I build a custom CRM or keep the one I have?

Keep it if it fits and your team uses it. Connecting it is cheaper and faster. Build custom when your process does not fit the product, when you are paying for seats nobody uses, or when your pipeline is the part of the business that makes you different.

What does custom CRM development involve?

We map your real stages and who owns each one, design the record pages and queues around them, then build the automation. Your data moves over from what you use today, and your team gets trained on the live system.

Which CRMs can you integrate with?

Any CRM with a usable API. We have built on GoHighLevel, connecting it to forms, Twilio calling, SMS and Claude, and on Housecall Pro for a field-service company. We do not sell Salesforce or HubSpot implementation, but we can connect them to your forms, phones and tools.

Can you handle compliance rules for calling and texting?

We build the rules into the software, so they run before the action happens. You should still have your own compliance team or counsel review them for your business.

This lane works better wired to the others.

Dynamic websites and custom applications run on the same foundation, so a lead moves through all of it.

Start a project Wire your system first
  1. 1.You send the planA few lines is plenty. A wired board is even better.
  2. 2.We talk for 30 minutesAbout the business, before anyone talks about the stack.
  3. 3.You get a written scopeWhat we would build, in what order, and what it takes.